Understanding Brand Values: My Conversation on The Business Animal Podcast

Brand values are one of those things that business owners hear they're supposed to have, but figuring out what they actually are — and what you're supposed to do with them — can be a little confusing.

And no, choosing five impressive-sounding words and sticking them on your website doesn't automatically mean you've defined your brand values.

I joined The Business Animal Podcast for a conversation about what brand values really mean, how to identify the ones that reflect your business, and why they matter.

We talked about how your values influence the decisions you make, the way you communicate with clients, and the kind of business you want to build.

It's a topic that's relevant whether you're just starting your photography business or you've been running one for years.

What We Discussed

During the episode, we explored:

What brand values are and why they're important to your business

How to identify values that genuinely reflect what matters to you

Why your values should influence more than just your marketing

How brand values can help guide business decisions

One of the things I think is important to understand is that your brand values aren't supposed to be a collection of words you think potential clients want to hear.

They should reflect how you actually operate.

If you say client relationships are important, for example, that should be reflected in how you communicate with clients and the experience you provide.

Otherwise, they're just words on a website.

Listen to the Episode

If you've been struggling to define your brand values, or you're wondering whether the ones you've chosen actually mean anything for your business, this is a good place to start.

Listen to Understanding Brand Values on The Business Animal Podcast.

And if you'd rather read more about the subject, I've also written about why your horse photography business needs real brand values and how to use them in your business.